SALON PRIVE 2025
Salon Privé 2025 officially opens…
THE OPENING OF SALON PRIVE 2025
Salon Privé 2025 has officially opened its doors at Blenheim Palace, launching a spectacular five-day celebration in honor of its 20th Anniversary. The event kicked off in grand style, featuring the global premieres of RML’s GT Hypercar, Thornley Kelham’s Jaguar XK European GT Roadster, and Electrogenic’s electrifying Aston Martin DB6, built for comedian Jimmy Carr. McLaren made a rare UK appearance with the W1, shown for only the second time, while Clive Sutton revealed a one-of-a-kind 1967 Mustang. Highlights also include the prestigious Concours, presented by Aviva Private Clients, and the debut of the Emerald Anniversary Green Collection — a stunning tribute to two decades of Salon Privé’s legacy in luxury, performance, and design.
Day 1 at Salon Privé 2025
Lockton Performance welcoming guests as they enter the show ground
Day 2 at Salon Privé 2025
Day 3 at Salon Privé 2025
Ferrari GTO
A Photographer’s Blog: Rain, Rivets, and Ruby Lenses
Ah, Salon Privé 2025—a dream playground for any shutter‑happy petrolhead. Picture me, camera in hand, stalking prime angles around the lush lawns of Blenheim Palace, eyes darting from chrome curves to sartorial elegance. It was the 20th anniversary, so they went all out—with glass palaces, glittering hypercars, and the ladies and gentry from near and far.
Morning Magic (and Perfect Light)
I arrived bright and early, before the masses. Sunlight tip‑toed across hoods and lens glass, creating drama in every reflection. The Mercedes‑Benz 500 K Spezial Roadster—Best of Show, no less—looked sculpted by rays of gold. My fingers twitched with glee. And just across the lawn, the Ferrari 410 Superamerica “Super Fast” Prototype gleamed like Italian promise —no struggle getting that People’s Choice
Then there were the wow‑factor rides: Jimmy Carr’s electric DB6 restomod, glistening like the future, and the fierce McLaren W1, making me reappraise everything I knew about aerodynamic aggression. Not to mention peculiar delights like the Bentley Batur Convertible, looking swashbucklingly mysterious under the palace eaves.
The Wonders of The Galleries—and the Rain
Salon Privé threw a clever curveball with The Galleries, a glass atrium bordering the lawns—think botanical conservatory meets art deco runway, but only for cars and car‑obsessed aristocrats. Heated, air‑conditioned, Wi‑Fi’d, and, crucially, rain‑proof, I sheltered inside, framing shoots through steamed‑up glass, capturing glints on glossy Viverrina motors (I mean, Bugatti Veyron, Jaguar C‑X75, Ferrari SP3 Daytona in the Emerald‑green Green Collection—you get the idea).
Afternoon Delays (Weather vs. Photographer)
The British weather, like a reluctant model, decided to turn moody. Rain fell in polite drizzle—then ramped up to melodramatic. I squinted from beneath any cover I could, lens fashioned into a makeshift periscope. I wouldn’t say I was drenching my socks, still dry but my shoes did take a battering. Making sad squelchy footprints on velvet lawns, but still managed to snag narrative‑rich frames: droplets on grilles, rain‑kissed bonnet curves, and soggy straw hats from those that dare be defiant of the “British summer”.
Fond Farewells
As the sky cleared for one last golden flicker, I took my final shots, and between the iconic cars, stunning new builds, bio-fuel-powered generators, and enthusiastic conversations with fellow gearheads, I left feeling like I’d gained more than just great images.
One of the best parts of Salon Privé—aside from the million-pound machinery and free-flowing fizz—is reconnecting with fellow photographers. There's nothing like nodding at someone across the bonnet of a classic Aston Martin, both of you silently battling for the best angle. I caught up with a few familiar faces from past events, swapped stories, and shared a few weather-related groans. Even better, I made some new friends, I’d gathered stories, laughter, and future pub anecdotes. Honestly, it’s the kind of day you’ll tell the grandkids about… assuming they sit still long enough to hear about the spender of the event.
Final Frames
By closing time—I mean, once the sun peeked back, shaking out its jolly cheers —I was tired, a little damp, but deliriously happy. My SD cards groaned with a multitude of images: pre‑war icons, engineering reboots, and modern marvels—each with a drop of drizzle‑tinted charm. The legendary concours winners, electric restomods, glass atrium glamour, VIP arrivals through the palace, and that cheeky emerald evening light—together, they made Salon Privé 2025 not just a show, but a photographer’s playground.
Next year though, I’ll remember to pack some wellies.
Take care all…
Scott.
Richard Hammond
Izzy Hammond
images above are of my new friend Joel. Find him on instagram here: @officialjoelmutton
Day 4 at Salon Privé 2025
Porsche 911 Turbo
Mercedes‑Benz 500 K Spezial Roadster
Ferrari GTO’s
A Finale to Remember
Celebrating the Highlights of Salon Privé Sunday on the North & South Lawns
On Sunday, 31st August, Salon Privé 2025 wrapped up in style with a spectacular Grand Finale that celebrated the best of automotive culture, passion, and performance.
The North Lawns played host to a vibrant takeover by 18 multi-marque supercar lifestyle clubs and 4 single-marque clubs, transforming the space into a jaw-dropping celebration of design and horsepower. The coveted Supercar & Lifestyle Club Trophies were awarded to a head-turning TVR Sagaris from Drivers Union and a beautifully kept Jaguar XJS from the XJS Club—both fan favourites and deserved winners.
Meanwhile, the South Lawn offered a vivid spectacle with an explosion of colour from the SCC supercar parade, featuring 78 stunning supercars, including an unforgettable Volcano Orange Mercedes-McLaren SLR HDK that practically glowed against the palace backdrop.
The day also saw the conclusion of the Concours de Vente, judged by a panel led by none other than Richard Hammond. The prestigious Prix d’Honneur went to Eric Broutin’s De Tomaso Pantera Group 4—a true showstopper with motorsport pedigree.
With nearly 8,000 guests joining us for the final day, it was a celebration of cars, camaraderie, and unforgettable moments. Don’t miss the highlights video below!
Day 5 at Salon Privé 2025
Best of show at Salon Privé 2025
Salon Privé 2022 - Blenheim Palace
My favorite large-scale, high-end show of the year and they planned not to disappoint. This year Salon Prive they were hosting the Ferrari 75th Anniversary Class, a star attraction at its Concours d’Elégance presented by Aviva.
‘There have been many concours events in the past where rare Ferraris have been on display,’ said Salon Privé’s chairman, Andrew Bagley. ‘Blenheim Palace’s South Lawn, Salon Privé audiences will see a truly extraordinary collection of unique and ground-breaking Maranello cars – more than half of which with the prized Classiche certification - that defies comparison.’
WEDNESDAY - PRESS DAY:
This year would be different for me, on Wednesday the 31st was “press day” and I attended with all the other Media and Togs and we would get to see the reveal of so many special machines and have the chance to get up and close with the cars and the designers and production teams. On “press day” there are no visitors just us…
Wednesday was rather hot, so I decided to chance wearing shorts and a t-shirt. I packed trousers and a shirt in the car just in case but the staff at the event were nonjudgmental and didn’t seem to mind as I was working.
Sitting down in the marquee where the staff would welcome us for the day, we were offered coffee and Croissants. After the briefing, the PR Director and her staff would set out the day for us and what could be expected.
Wednesday Highlights:
An opportunity to witness manufacturers World, European and UK debuts
Plus, see the Salon Privé Concours d’Elégance featuring more than 100 cars
The Platinum Collection – a specially curated display of cars from the past 70 years, brought together for the first time in honour of The Queen’s Jubilee (RIP your Majesty )
Prodrive Legends feature that will celebrate the British company with a line-up of rally cars, racing cars such as the Ferrari 550 GTS and Aston Martin Vantage GT4, and the new Prodrive Hunter – the world’s first all-terrain hypercar.
The Apricale represents a revolution. It is the only hypercar to provide a zero-emissions powertrain in a car whose weight is the same as a petrol-powered equivalent – and half that of some battery-electric equivalents
After seeing the unveiling of the Viritech Apricale, we wandered over to the New Hennessey Venom F5 Roadster The Texas-built Venom F5 Roadster is a new rival to the Koenigsegg Regera and the Bugatti Chiron SuperSport. The guys on the stand confirmed that cowboy boots and hats were not part of the upgrade package.
2022 CLASS WINNERS:
BEST OF SHOW WINNER
Ferrari 250 GT TdF Berlinetta by Zagato
Year: 1956
Coachbuilder: Zagato
BEST OF SHOW RUNNER-UP
Alfa Romeo 6C 2300B Mille Miglia Cabriolet by Graber
Year: 1938
Coachbuilder: Graber
BEST OF SHOW THIRD PLACE
Bentley 8 Litre Saloon by Freestone & Webb
Year: 1931
Coachbuilder: Freestone & Webb
PEOPLE'S CHOICE
Lorraine Dietrich 130HP ‘Course’
Year: 1907
Coachbuilder: Lorraine Dietrich
CHURCHILL CUP FOR MOST EXCEPTIONAL DESIGN
Rolls-Royce Phantom II Continental Sports Coupé by Freestone & Webb
Year: 1933
Coachbuilder: Freestone & Webb
Full listings can be found here:
https://www.salonpriveconcours.com/about-concours-delegance/past-winners/
Sunday 4th September 2022 - Drivers Union
Another early start but this time with The Drivers Union.
Quote “A supercar club Founded in 2012 and with over 1,000 supercar-owning members, the Drivers Union is the largest and most exclusive multi-marque supercar club in the UK. Membership is open to owners of Ferrari, Lamborghini, McLaren, Pagani, and selected models from other supercar marques. We organise coffee mornings and group drive-outs, supercar lunches, dealer visits, discounts on services, and much more”.
I was invited along as one of their club photographers by Syeed Ali its founder and overall lovely gentleman. The day is well organised with members displaying their cars in the grounds of Blenheim palace, food was on offer for members and guests, and for those participating in the day, there were trophies on offer for the members.
The weather held out with blue skies and warm weather. The general public took great delight in viewing the cars on display and I got to meet up with other photographers and was invited onto the roof of the palace for a very special vantage point.
